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Monday, February 11, 2013
Saturday, February 9, 2013
Digital Marketing Wave
Digital Marketing is your organization or brand using one or more of the various digital channels which include email, smartphones, social networks, media ads, video, etc.
Anyone can launch successful digital campaigns without professional knowledge or training. The internet has become like an online university. There really isn't anything that can not be learned. Companies can implement digital marketing without hiring highly trained individuals to run them. This form of marketing has proved to be a valuable addition to any business anywhere around the world, and can assist a business or brand in achieving more for less.
You can find many article pertaining to digital marketing on high profile sites such as Facebook, Twitter, LinkedIn, Forbes.com, and many B2B networking sites. This number has increased because digital marketing has become one of the leading strategies to be implemented into every marketing plan.
Times are changing. I recently saw a cartoon ad that had a character holding mail in his hand from the postman. The character looked very confused. Then the next clip was of the character opening his email and becoming excited. Email has taken over for a lot of reasons. The one I feel is the most important is that it is so much easier. No need to wait for the mailman, one click and your mail is there. It also makes the life of busy professionals a lot easier. The example alone shows the benefits of email marketing campaigns. When done correctly this addition can boost revenue for any organization. Another great thing is you can check your email from any device you have.
There was a suggestion is Forbes.com written by Dorie Clark in the article "The Real Secret To Digital Marketing". This is very simple and ignored a lot of times. "Content Snacks" is the phrase used. You may ask what is a content snack? Sometimes we do not have time to read a long article so keeping it short, sweet, and to the point is an excellent way of getting your point or idea out there. It's like a snack. Enough to satisfy your business knowledge craving and keep it moving. Think of it as the "Total 100 cal snack bar" of the professional world.
Digital Marketing incorporates different channels to utilize that can be beneficial to any company. Akutagawa International has recently adopted the video form of this. The campaigns will run on all major social site, through our E-Newsletter, and syndicate onto our company webpage. Some have been asking what it is exactly? Well, Our followers will have to stay tuned to see the interesting idea's we have come up with.
What are you ideas for digital marketing? We would love to hear them. Leave a comment or visit http://akutagawainternational.com and visit Blogs from our main page.
Wednesday, February 6, 2013
Recycle Electronics!
It is not shocking that electronics are as popular as they are. There are many companies such as Apple, Samsung, LG, and Toshiba producing many product options to choose from. Forbes.com had an article out called " 24 Electronic Products Per Household--Got Recycling?" that addressed a few great points.
The Consumer Electronics Association says that Americans have approximately 24 electronic items within their home. This is made up of laptops, smartphones, tablets, televisions, and every other electronic device you can think of in a home. After the holidays even more devices come into the house. Where are the old ones going? There is an estimated 2.4 million tons of e-waist, this includes computers and mobile devices.
Akutagawa International's electronics sub-division Akutagawa Electronics looks to make those numbers decrease. There are many electronic service stores around the world but what is the true benefit of this? 3 of our Technology Specialist explained how they can service and repair all types of electronics. How does this service help if people want new items? Everyone can benefit from this. Instead of throwing your items away bring them to a service shop that may want to buy these items for from you to assist with the replacement of parts in others. They may also want to sell them after they repair them to a market that can not afford the more expensive items on the store shelves today.
Repairing and servicing electronics is a highly profitable business. You are able to fix something that your customers need or a business can service and sell devices that consumers want. It can assist with decreasing the e-waist and keeping customers satisfied.
Visit http://akutagawainternational.com and view Akutagawa Electronics to find out how we can assist you with you electronic issues.
Remember to visit Forbes.com to read the entire article
http://www.forbes.com/sites/tjmccue/2013/01/02/24-electronic-products-per-household-got-recycling/
Mari Smith, Akutagawa international's Milestone Follower Winner
Social Media is taking the world by storm. Businesses now utilize social media in their marketing efforts. There are many experts in this field; however this article is dedicated to Mari Smith our 1,100th Twitter Milestone Follower. Mari Smith offers several solutions to your most asked social media questions. She has been featured everywhere and has become a leading name when it comes to the social media scene.
Akutagawa International is all about solutions. We offer our clients solutions and the best options possible for their business service needs. We are always pleased when we see others who do this as well. Mari Smith is one of those people. Congratulations to Mari Smith!
Visit http://akutagawainternational.com to see how we can save you money in 2013.
Remember to visit http://www.marismith.com/ to learn more about this outstanding woman.
Tuesday, February 5, 2013
Unorganized Business
Many people are considering business start-ups these days. There are many ideas for products and services that will be hitting the front-line in 2013. Although starting your new business is exciting it is also a very challenging task. One must first determine if entrepreneurship is right for them. It may be a harsh thing to say but it is NOT for everyone. There are also a few characteristics a person should have. You must also be able to manage and organize yourself to be efficient.
1. Are you a risk taker? Scared business is just bad business. You shouldn't take unreasonable risk, but you must be willing to step out of your comfort zone.
2. Are you independent? Can you take care of yourself and your affairs?
3. Are you persuasive? The art of persuasion can get you a long way if you are able to back it up with an offer your clients can't afford to refuse.
4. Can you negotiate? You may have an idea of what you are looking for but what are you actually willing to take? Being able to meet a client somewhere in the middle shows you are interested in their business and willing to compromise.
5. Are you creative? There are so many businesses that have the same products and services. You must be creative and come up with new and fresh ideas to set you apart from all of your competitors.
Stay open minded! Keeping an open mind makes you versatile and that keeps clients interested.
Once you decide if entrepreneurship is for you, you can begin the necessary steps to start your new organization. These steps involve very important aspects such as developing your business plan, get assistance or training in your industry, choose a location, start a finance plan, determine legal structure, register your business name and so on. There are a few other steps as well but you will cross those bridges when you get to them.
You must also decide if you will run your business on your own or with the help of employees. In the beginning you may have to do things on your own and there are many low cost and free business solutions to choose from. Akutagawa International can assist with this process. Visit http://akutagawainternational.com for more information. Once you decide how you want your business to run you can then begin making steps along they way to achieve your goals and objectives.
The biggest milestones you will encounter will be choosing the type of business, business name, finding the market you want to target, and developing your business, marketing, and financial plans. There are many resources that can assist you such as small business administration website, free business mentoring sites, and social sites. Social sites offer many groups with business professionals in your industry that will be willing to assist if asked.
Feel free to visit our blog http://akutagawainternational.blogspot.com to read the latest articles on business solutions. Remember to follow us on Twitter @AkutagawaUSA for great business referrals.
Monday, February 4, 2013
Can your business Adapt?
Being able to adapt is a surviving skill. It is a survivors skill in real life and also in business. Not everyone has the ability to adapt.
ADAPT: 1. make fit for, or change to suit a new purpose
2. adapt or conform oneself to new or different conditions
We also hear other explanations such as adaptations are basically anatomical or physiological specializations which make an organism better-suited for its environment.
When doing business we as professionals must learn how to adapt to many different situations. This post was inspired by the article "Seven Strategies for doing Business in Times of Crisis" by Fabienne Fredrickson on Forbes.com, because it makes you think of how quickly you must react to certain situations.
When an individual is unable to accomplish this it can make or break them. Sometimes not adapting quickly enough to send the wrong message. Fredrickson gives a great example of this when addressing how a businesses scheduled social media posts during a tragedy can come across as disrespectful. No one wants to know how they can save money on designer bags when 100's just died from a plane crash. Fredrickson's suggestion is possibly offering resources during the tragedy which is an excellent idea.
Another situation would not be considered a tragedy; however a great example. The power outage during the Super Bowl. Brands, marketers, and advertisers used quick thinking. How can we relate our product to the blackout? Brands like Tide and Oreo got really creative gaining much exposure. Thinking in real time and posting in real time was genius.
Visit http://akutagawainternational.com to view more Blog articles on business solutions. Remember to visit Forbes.com to read Fredrickson's full article.
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