Marketers Wish List 2013

What your employees expect!

Infographic ran an article where they asked professionals in the field of marketing & business what they really wanted in 2013. Sort of like a wish list. Actually a wish list was exactly what it was. The results seemed pretty typical. Akutagawa International decided to take a look and give our views on some of these topics.

1. More Staff

2. More influence over customer service

3. More Analytics

These were the top wish list responds. More staff coming in at 40% and that is a given. Companies will always do better with more staff; however with new budgets it just may not be feasible. New start-up businesses will not have the finances to support a full marketing or business staff and existing corporations have to cut back. What can be done now? This is where new and creative low and no cost solutions come in. Believe it or not marketing efforts can be handled by one person and also junior staff once the strategies are in place. The upkeep and maintenance of implementation will be the tricky part, but will also change as the strategies and target markets change and grow. More staff is wanted but as professionals we need to find ways to "work with what we have", and just strive to be effective with our initial approach.

The second leading wish is more influence over customer service and updated software & tools. This makes sense because even Akutagawa International looks for ways to have more customer influence. We even turn to our Chief of Technology Officer Anthony Ling for the best software and marketing platforms being used around the world. Since we have affiliates that create and operate software worldwide we have many to choose from and test drive. This gives us options and that is something we want to give our clients, Options! It also gives http://akutagawainternational.com the opportunity to see what works, what doesn't, and what should be tweaked.

The third wish is better collaboration with IT, Sales, and or Service. This can be done simply with communication. As professionals we need to reevaluate our communication skills. Trust us when we say that good communication skills are key. You can have the top leaders in your industry all under one company and if they can not communicate effectively or amongst each other nothing will run properly. Business will begin seeing changes when all members begin communicating properly between themselves and other departments. 

And the best wish of all a "NEW JOB!" Come on people, this is truly the best wish. Who doesn't want a new job, a new life, our Business Services Director said he wish he had a new identity so no one would call and interrupt his sleep in the early morning. We have to except the fact that we are individually great and just become perfect as a business unit.

Visit Infographic: Marketers' 2013 to read more about the Marketers Wish List. What is your Marketing or Business Wish for 2013? Tell us, http://akutagawainternational.com would like to know. Leave your comments on our blog or visit the above link and find out how we can offer your company the solutions mentioned in this article.

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