Why Business & Client Trust is Important

Like all businesses we like to keep ourselves updated with the current news. Akutagawa International especially likes the stories on the USA Today website. There was one article written by Douglas McIntyre that got our attention "Forecast: 10 most profitable U.S. Companies in 2013".

This article stood out for many reasons. It lists some of the major players in the business game, but also addresses how some are still very popular and not front runners. A good example of this is Apple (AAPL), Google (GOOG), and Microsoft (MFST). Everyone knows how large and successful Apple and Google are. We are also very familiar with their products. Microsoft use to be big, but not so much any more. You do not hear that much about Microsoft because like McIntyre's article states they are not considered big leaders in the tech world, but they do have huge profit margins. 

Lets just examine that portion of McIntyre's article. Why do you think Microsoft isn't as popular as Apple or Google right now, yet they still break the charts when making profit? We will tell you why. Microsoft has earned their clients respect and loyalty. There will always be new products to try and great hype around certain products and services but at the end of the day people will choose what is known and trusted. You hear all of this advertising about a new meal at Burger King. You find yourself at the drive through looking for something quick to eat. You see all of the choices and wonder "Hmm" that sounds good, but you also have that thought that you have never tried it before and what if you don't like it. You end up ordering a Number 1 because you know you can't go wrong with a Whopper. Business is the same way. Microsoft may not be as big as Apple but when you get or use their products you already know your getting something from a company that you know and trust. 

This also answers the question why some consumers will pay extra for something they can get at a deal. You can have the same exact product developed by one unknown company, Put a regular name on one and then Toshiba on the other. Consumers are guaranteed to buy the Toshiba because they are familiar with the product. Sometimes names matter, but they matter because businesses took the time and effort to prove themselves. The same can be said about any business or product. But you must also remember that just because a product or service has a name that you trust doesn't always mean you will be satisfied with the product. Even the large Brands produce things that the consumers question. This is natural. 

Akutagawa International has taken the time to build that trust with our clients. Customers and clients become loyal when there is trust in the air. Just like a child jumping from high ground into his fathers arms, customers must trust you like (Dad) to make the leap.

Visit the USA Today website for Douglas McIntyre's full article or click http://www.usatoday.com/story/money/business/2013/01/20/10-profitable-companies-2013/1848581/

http://akutagawainternational.com is always interested on our clients and potential clients thoughts about business news. Tell us how you feel about this article in a comment.

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