In this game of business, companies are constantly looking for ways to market and increase revenue. We all want to build our client base; however as business professionals we tend to overlook the obvious.
There was an article in the American Marketing Association authored by Christine Birkner that we came across and it caught our attention. One sentence in particular, "But every B-to-B marketer knows that B-to-B buyers are consumers, too, and they're spending their time in social networks just like everyone else, so B-to-B brands have to start communicating to potential customers where they are."
The bottom line is business professionals sell products and services but also use most of the same products and services. There are many professionals who work for a company and choose to get their personal products from another. This is what marketers and business professionals have to keep an eye out for. A potential client can be anywhere. Your company probably has a business facebook page, but you can guarantee that the CEO or Chief Marketing Officer of your firm has a personal facebook page as well. Like everyone else you can see a check-in at a local restaurant or pictures of the grandchildren.
Why are we mentioning this? Well, Birkners sentence in her article caused a complete mini series in our mind. This mini series allowed us to see how many potential clients get away per day. It also helps business professionals buildawareness of the importance of basic marketing skills and how we must always be prepared.
Akutagawa International has a adopted basic marketing training for all members of the business services team. This allows all of our affiliates to have basic knowledge in marketing themselves and the company. It also allows us to see business professionals for who they really are. Just Regular People!
Remember to visit the American Marketing Association website for Christine Birkner's full article. http://akutagawainternational.com is proud to share Birkner's article on our company website blog
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