Every professional wants to build a presence. We want our Brand to be on the mind of everyone everywhere, but what does this really mean? Anyone can build a presence; however building a presence is personal. Building a relationship with your fans or consumers isn't something that should be taken lightly. Some of the same rules to building long lasting friendships apply to professional presence building as well.
Who Are You? Who Is Your Fan/Consumer?
Who are You? What does your company or brand represent? Why do you offer the products or services that you do? If you don't know who you are as a company you can't possibly relate to anyone else. Asking yourself these questions and really taking the time to answer them will help you build a loyal presence.
Who are your customers? Your fans? You can not give your consumers what they need if you don't know what that is. Actually put yourself in the customers shoes. If you were spending your hard earned money on a product or service what would you look for? Professionals are people too and we are just like our customers.
Let People Know You Are Here!
Just because you have a Brand or Business doesn't mean it will market itself. Even large Brands known around the world like Apple, Samsung, Macy's, & Toys R Us still remind their customers that they are there and have new products for them. Marketing efforts can be done at very low cost in 2013. Companies such as Akutagawa International (http://akutagawainternational.com) and SEO Pro ( http://www.seopro.pro/low-cost-advertising.php) can offer plans that can fit into any budgets. Akutagawa International also offers international marketing assistance.
Get Involved!
If your Brand is trying to establish a presence, find out what causes and developments your consumers support that you yourself support. If you love animals consider assisting your local humane society. Get your consumers involved. Make it a group effort. Your customers will start seeing you as one of them.
Do LIVE Interactions With Your Fans/Consumers!
Yes auto posting saves you a lot of time; however live interactions are always a plus. It lets your followers know that you are human. Tweet live from a major sporting event or concert. Run a live stream video and post it on your Facebook page, or start a youtube community. If you are at lunch and see something awesome? Take a pic and Instagram it.
Most Of All RESEARCH!
Find out who likes you and find out more about them. If you have a fan base in Russia consider posting some of your content in that language. If you have a large consumer base in Spain, consider visiting Barcelona and finding out what's hot amongst the locals. You will be surprised at how building a presence is no different then building a really good friendship.
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