Akutagawa International's Super Bowl Commercial Picks "Taco Bell & Go Daddy"

Authored by:   Marc Kedjora
                      Director of Consulting General Contracting & Investing
                      Akutagawa International

 

The Super Bowl is known for its amazing commercials. My picks are Taco Bell and Go Daddy.

 

The Taco Bell commercial grabs the attention of the consumer because in a way we can all relate to it. At some point in our lives we were out late, hanging with friends, going to clubs, drinking, making out, getting tattoos and so on. The spin on this commercial is that the elders are doing it. Age is truly nothing but a number. Taco Bell is also known for being open 24 hours. When you are out doing these sorts of things you tend to get hungry. Nothing is better than a 24 hour place that offers its consumers options at all prices. The play with the concept that we all do it or have done it. The elders were just a great touch to finish it off.



What can I say about the Go Daddy commercial. It is very simple. You have a sexy girl and a geeky guy. They put sexy and smart together and then killed it with " When Sexy Meets Smart Your Small Business Scores!" There is nothing more to say.

Both brands did excellent jobs.