Sunday, February 24, 2013

Business Snack Tip " Branding"

Tip from Akutagawa International's
Director of Business Services
Lee Myung    

Branding is all about the image of your company or business.  It's not just about logos, emblems and style.  It also includes the image of quality, reliability, or lack of these.  What matters is the image of the brand in the eyes and mind of the consumer.  The brand distinguishes your products from those of your competitors, and can make an advertising campaign more effective.

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