Saturday, February 9, 2013

Digital Marketing Wave



Digital Marketing is your organization or brand using one or more of the various digital channels which include email, smartphones, social networks, media ads, video, etc.

Anyone can launch successful digital campaigns without professional knowledge or training. The internet has become like an online university. There really isn't anything that can not be learned. Companies can implement digital marketing without hiring highly trained individuals to run them. This form of marketing has proved to be a valuable addition to any business anywhere around the world, and can assist a business or brand in achieving more for less.

You can find many article pertaining to digital marketing on high profile sites such as Facebook, Twitter, LinkedIn, Forbes.com, and many B2B networking sites. This number has increased because digital marketing has become one of the leading strategies to be implemented into every marketing plan.

Times are changing. I recently saw a cartoon ad that had a character holding mail in his hand from the postman. The character looked very confused. Then the next clip was of the character opening his email and becoming excited. Email has taken over for a lot of reasons. The one I feel is the most important is that it is so much easier. No need to wait for the mailman, one click and your mail is there. It also makes the life of busy professionals a lot easier. The example alone shows the benefits of email marketing campaigns. When done correctly this addition can boost revenue for any organization. Another great thing is you can check your email from any device you have.

There was a suggestion is Forbes.com written by Dorie Clark in the article "The Real Secret To Digital Marketing". This is very simple and ignored a lot of times. "Content Snacks" is the phrase used. You may ask what is a content snack? Sometimes we do not have time to read a long article so keeping it short, sweet, and to the point is an excellent way of getting your point or idea out there. It's like a snack. Enough to satisfy your business knowledge craving and keep it moving. Think of it as the "Total 100 cal snack bar" of the professional world.

Digital Marketing incorporates different channels to utilize that can be beneficial to any company. Akutagawa International has recently adopted the video form of this. The campaigns will run on all major social site, through our E-Newsletter, and syndicate onto our company webpage. Some have been asking what it is exactly? Well, Our followers will have to stay tuned to see the interesting idea's we have come up with.

What are you ideas for digital marketing? We would love to hear them. Leave a comment or visit http://akutagawainternational.com and visit Blogs from our main page.

No comments:

Post a Comment